by Matt Kamer At $7 million for 30 seconds of airtime, investing in a Super Bowl ad is calculated risk… in your strategy, your message, your ad agency. Not unlike bourbon, where you put a lot of expertise, art and science into the barrel, and then store it away in a rickhouse for years before […]
We are excited to share that our #bchampions attended the PRSA Landmarks of Excellence awards at The Refinery, where BCH Agency nine project submission each earned an award. Four nearly four decades, The Landmarks of Excellence Awards have recognized the very best professional communications projects across the region. The Public Relations Society of America’s Bluegrass […]
The trade association representing the North American lottery industry recently recognized BCH Agency partner Allison Pitman with its top professional award. The North American Association of State and Provincial Lotteries (NASPL) presents its prestigious Powers Award annually to honor leading professionals in the lottery industry. Pitman recently attended NASPL’s annual conference in Denver and was […]
A core tenet here at BCH is that ”If you don’t get the brand right, nothing else matters.” This is where successful marketing should begin. Doing this requires copious research and analysis resulting in key insights. Some of the research we feel is important involves learning from successful brands, and Morning Consult’s recent study uncovering […]
by Matt Kamer When it comes to brand building and reputation management it’s important to remember it’s a marathon, not a sprint. Brands are built over time, based on a history of a product’s purchase, usage or consumption, along with customer experiences, customer service and customer communication. So since my personal-favorite airline, Southwest, had, shall […]
The food & beverage space is a big part of BCH’s focus to help brands add more life to living. In doing so, we keep our eyes on industry trends and a recent Morning Consult report* has several findings to keep on your radar: Consumers are concerned about inflation in general, but especially food and […]
The Super Bowl always brings out the biggest ads of the year vying for attention and accolades. Once again this year Louisville Business First asked BCH Agency Partner Matt Kamer for his analysis of the winners, losers and in between from the ad entries during this year’s Big Game. And since we’re in the heart […]
Allison Pitman, Matt Kamer, Brian Garr acquire ownership, land several client wins A marketing strategist, a public relations expert and a creative director walk into a bar. Or in this case, walk into Bandy Carroll Hellige, a Louisville-based agency with a 33-year track record of building clients’ brands, particularly in food, beverage, entertainment, destination marketing […]
Let’s face it, most people don’t spend a lot of time thinking about what’s going on beneath their feet. We, on the other hand, spend lots of time thinking about the underground labyrinth of pipes, storage basins, and technology systems that make up wastewater infrastructure for our client, Louisville MSD. So much so, in fact, […]
What’s the only constant in marketing? Change. So, as you wrap up your digital media plans for 2023, it should come as no surprise to hear that it is shaping up to be another year with big changes on the horizon. From platform evolution to new technology, there’s going to be a lot of “new” […]
