We’re still getting used to writing 2021 when we fill in dates on forms, so it’s time for Part 2 of our predictions for marketing, media, advertising and public relations… in the words of several BCHampions: Some overall business trends: I believe we’ll see increased prioritization of Diversity, Equity, and Inclusion (DEI) efforts across company […]
The calendar page has turned, the ball has dropped, the champagne has popped… and we’re still meeting on Zoom. So what might 2021 have in store for the world of marketing, media, advertising and public relations? We asked a few BCHampions their thoughts, and here’s what they had to say: Relative to the pandemic: “New […]
A lot of agencies will say they work hard and play hard. It’s true at BCH too, but now we get to “Live Hard” with our newest client, Shady Rays! Shady Rays is disrupting the sunglass industry as one of the largest and fastest growing mid-priced sunglass companies in the U.S. In this years’ Inc. […]
Two #BCHampions earn Rising Star Awards Sure, it’s an honor just to be nominated, but it also feels pretty good to bring home the gold. This October, several mask-wearing #BCHampions gathered around their laptops (socially distanced, of course) to watch the virtual PRSA Landmarks of Excellence Awards—and were proud to snag a total of 17 […]
It’s no secret that we believe we have the best GD clients around. Working with innovative and creative minds makes our jobs even more fun, and means we also get to share in their frequent successes. Green District—or GD, for short—signed on as a BCH client earlier this fall and has exciting news to share […]
As we head into the sixth month of the pandemic here in the States, our social media team has assembled some of the latest ways social media platforms are adapting to help users stay connected and help businesses sell direct. Facebook Campus helps college students connect — Basically Facebook is recreating Facebook on Facebook, by providing […]
Some more from our “This Week in Digital and Social” series, where our team curates some of the latest developments: Instagram Launches its TikTok-Like ‘Reels’ Functionality in 50 New Regions — Instagram has announced that it’s making is TikTok-like ‘Reels’ functionality available in 50 regions, including the US, in addition to the 4 where it was […]
Have you ever scrolled through social media only to see an ad for a product you were just thinking about? Have you ever gotten ads so specific to you that you could swear “they’re listening” or you’re being watched? Don’t be so paranoid! No one is watching you (except maybe your nosey neighbor). Algorithms and […]
Facebook has one of the most engaging advertising platforms in the world. They have more than 2 billion monthly users (Statista) and their advertising platform allows you to tailor a campaign to fit any need or goal you might have. There are two ways Facebook advertising will evolve and become even more engaging with a potential customer […]
“Programmatic” may feel like a buzzword, a budget line item or maybe an afterthought, but consider the power of programmatic media to make it a priority of your media strategy.
