It’s no secret that we believe we have the best GD clients around. Working with innovative and creative minds makes our jobs even more fun, and means we also get to share in their frequent successes. Green District—or GD, for short—signed on as a BCH client earlier this fall and has exciting news to share […]

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As we head into the sixth month of the pandemic here in the States, our social media team has assembled some of the latest ways social media platforms are adapting to help users stay connected and help businesses sell direct. Facebook Campus helps college students connect — Basically Facebook is recreating Facebook on Facebook, by providing […]

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Some more from our “This Week in Digital and Social” series, where our team curates some of the latest developments: Instagram Launches its TikTok-Like ‘Reels’ Functionality in 50 New Regions — Instagram has announced that it’s making is TikTok-like ‘Reels’ functionality available in 50 regions, including the US, in addition to the 4 where it was […]

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Have you ever scrolled through social media only to see an ad for a product you were just thinking about? Have you ever gotten ads so specific to you that you could swear “they’re listening” or you’re being watched? Don’t be so paranoid! No one is watching you (except maybe your nosey neighbor). Algorithms and […]

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Facebook has one of the most engaging advertising platforms in the world. They have more than 2 billion monthly users (Statista) and their advertising platform allows you to tailor a campaign to fit any need or goal you might have.  There are two ways Facebook advertising will evolve and become even more engaging with a potential customer […]

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“Programmatic” may feel like a buzzword, a budget line item or maybe an afterthought, but consider the power of programmatic media to make it a priority of your media strategy.

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Keep up with some of the current developments and changes in social media, as curated by our team: Instagram Announces Next Stage of IGTV Monetization, New Revenue Options for Instagram Live –Instagram has been working to provide monetization opportunities for IGTV over the last few months, with the first stage of IGTV ads spotted in […]

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We’re entering the third month of quarantine and the nation continues to manage through the COVID-19 pandemic. And, as many businesses begin to move carefully toward re-opening, we’re hearing more questions from clients as to what’s the right approach for handling news media relations and proactive story pitching when the news media are so consumed […]

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Photo by Katie Harbath When developing your media plan, it is important to consider the coverage area of your product or service, as well as, the coverage area of the media tactic. 1. Understand Local Media Consumption You need to understand the media consumption of the local area, and choose tactics that will cover the […]

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With an increasing number of local media outlets and devices competing for the consumer’s attention, a common question is, “What is the best media mix for my brand?” There isn’t a one-size-fits-all answer to the best mix of local media tactics. But, if you consider these tips you will be much closer to developing an effective […]

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