BCH is pleased to announce the promotion of Abby Varner to Director of Digital Engagement. In this newly created position, Abby will oversee the agency’s teams in digital and programmatic media planning and placement, social media, search marketing, customer relationship marketing and digital analytics.  “I’m excited for this new role because of how much this […]

Read More

Photo by Mike Petrucci on Unsplash Nearly 55% of Americans are fully vaccinated and everyone appears to be anxious to get back to their pre-2020 level social calendars. Concern over the health and economic consequences of the pandemic decreased by more than 15% month-over-month in June. One in four Americans believe the economy will fully rebound to normal […]

Read More

Photo by: Hello I’m Nik By now it’s a practically a given that most consumer-facing brands, particularly those in the hospitality or retail sectors, can benefit from leveraging influencer marketing as part of their marketing communications plan. But the days of finding an influencer with a high follower account that maybe only loosely fits your […]

Read More

BCH welcomes restaurant marketing veteran Outhay Glass, who has joined the agency as senior account manager. Outhay joins the agency after more than a decade with the corporate office of Hooters of America LLC.  During her tenure with Hooters of America, Outhay was regional promotions manager, field marketing manager and most recently multidivisional marketing manager, […]

Read More

Recruiting and retaining top talent is a core value at BCH. We are pleased to recognize the outstanding work of the following individuals and the contributions they’ve made to our clients as they continue to rise in their careers: Julie Rudder has been named Vice President over our business with Arby’s, which she has helped to […]

Read More

Just because we have a long track record with some clients doesn’t mean we get complacent. In fact, a recent :30 television commercial we created in late 2020 just broke two records for our client the Kentucky Lottery.  The spot, entitled “Remote Controlled Sleigh,” helped the Lottery achieve record sales of scratch-off tickets during the […]

Read More

Yesterday we brought you BCH’s analysis of Super Bowl ads… rated in the style of bourbon reviews. But we saved until now the two spots that elicited the greatest volume of responses – positive or negative – from our panelists. While there are differing opinions on these ads, they generated the most reactions, which could […]

Read More

While some big brands like Budweiser chose to sit on the bench for the Big Game (but did they, really?), there still were plenty of advertisers vying for eyeballs, accolades and buzz.  Since we’re in Bourbon Country, our critiques of the Super Bowl ads will apply our soon-to-be-trademarked bourbon-review-style rating scale as follows:  Limited Release:  the […]

Read More

If you aren’t using CTV in your media mix, you’re likely missing the audience There is no doubt that 2020 was the year of streaming and changed the television landscape forever. We saw Connected TV (streaming television options such as Hulu, YouTubeTV and Peacock) avails double overnight in mid-March and it didn’t slow at all […]

Read More

We’re still getting used to writing 2021 when we fill in dates on forms, so it’s time for Part 2 of our predictions for marketing, media, advertising and public relations… in the words of several BCHampions: Some overall business trends: I believe we’ll see increased prioritization of Diversity, Equity, and Inclusion (DEI) efforts across company […]

Read More