by Matt Kamer When it comes to brand building and reputation management it’s important to remember it’s a marathon, not a sprint. Brands are built over time, based on a history of a product’s purchase, usage or consumption, along with customer experiences, customer service and customer communication. So since my personal-favorite airline, Southwest, had, shall […]
The food & beverage space is a big part of BCH’s focus to help brands add more life to living. In doing so, we keep our eyes on industry trends and a recent Morning Consult report* has several findings to keep on your radar: Consumers are concerned about inflation in general, but especially food and […]
The Super Bowl always brings out the biggest ads of the year vying for attention and accolades. Once again this year Louisville Business First asked BCH Agency Partner Matt Kamer for his analysis of the winners, losers and in between from the ad entries during this year’s Big Game. And since we’re in the heart […]
Allison Pitman, Matt Kamer, Brian Garr acquire ownership, land several client wins A marketing strategist, a public relations expert and a creative director walk into a bar. Or in this case, walk into Bandy Carroll Hellige, a Louisville-based agency with a 33-year track record of building clients’ brands, particularly in food, beverage, entertainment, destination marketing […]
Let’s face it, most people don’t spend a lot of time thinking about what’s going on beneath their feet. We, on the other hand, spend lots of time thinking about the underground labyrinth of pipes, storage basins, and technology systems that make up wastewater infrastructure for our client, Louisville MSD. So much so, in fact, […]
What’s the only constant in marketing? Change. So, as you wrap up your digital media plans for 2023, it should come as no surprise to hear that it is shaping up to be another year with big changes on the horizon. From platform evolution to new technology, there’s going to be a lot of “new” […]
What makes a brand “trusted” among consumers? Is it the product cost? Is it the product’s longevity in the market? Sarah Phillips and Brandon Gilstrap, with the BCH Brand Management team, dove into The Morning Consult’s recently published 2022 Most Trusted Brands report to better understand what earns consumers’ trust and how brands maintain that […]
Outdoor advertising is often pretty flat – both literally and figuratively. But what if your canvas is not a billboard, but a building? And what if you can transform a key downtown corner for residents, workers and visitors, while at the same time communicating your organization’s brand in a bold new way? That’s exactly what […]
Picture this: You’re the CMO of a multi-billion-dollar company that makes cat toupees. Thanks to your good sense – and an inexplicable rise in feline baldness – sales are through the roof, and you find yourself faced with an opportunity you’ve never had before: making a Super Bowl ad. The only hitch? By the time […]
In a world of fancy-schmancy technologies like virtual reality, self-driving cars and robotic dogs, one of the more surprising stories of the past several years has been the resurgence of a decidedly primitive one: vinyl records. In fact, just last month Billboard reported that more than 2.1 million vinyl albums were sold during the week […]
