We’re entering the third month of quarantine and the nation continues to manage through the COVID-19 pandemic. And, as many businesses begin to move carefully toward re-opening, we’re hearing more questions from clients as to what’s the right approach for handling news media relations and proactive story pitching when the news media are so consumed […]
Photo by Katie Harbath When developing your media plan, it is important to consider the coverage area of your product or service, as well as, the coverage area of the media tactic. 1. Understand Local Media Consumption You need to understand the media consumption of the local area, and choose tactics that will cover the […]
With an increasing number of local media outlets and devices competing for the consumer’s attention, a common question is, “What is the best media mix for my brand?” There isn’t a one-size-fits-all answer to the best mix of local media tactics. But, if you consider these tips you will be much closer to developing an effective […]
The online world keeps moving regardless of a worldwide quarantine, so scroll down to learn about some updates and trends curated by our social media team: How the New Pinterest Shop Tab Drives More Sales for Your Business Pinterest has introduced a Shop tab — a dedicated tab where users can search and browse in-stock […]
We knew it all along, but BCH is proud to announce that CFO Lynnette Kokomoor has been named among Louisville Business First’s “Best in Finance” for 2020. Business First’s editors, along with a panel of financial experts selected Lynnette as one of the honorees who will be recognized in a special publication and awards ceremony […]
Louisville Business First, part of American City Business Journals, recently asked BCH partner Matt Kamer to provide analysis and commentary about this year’s batch of Super Bowl commercials. But as we do in Bourbon Country, rather than just rating the winning and losing ads, Matt and losers, Matt takes a true Kentucky perspective and rates the […]
Two hundred feet beneath our feet, BCH client Louisville MSD is building the largest public infrastructure project underway in the city: the Waterway Protection Tunnel. Eighteen stories underground, a massive, 412-foot-long tunnel-boring machine is hard at work carving a four-mile-long tunnel through solid bedrock. It’s BCH’s job to help our client communicate with the community […]
The Kentucky Travel Industry Association (KTIA) recently named BCH client, Louisville Tourism, winner of the prestigious Award of Distinction at its annual Traverse Awards recognizing the state’s top work in generating leisure travel and convention business. The Award of Distinction recognized the new marketing initiative for Louisville Tourism that highlights some of the city’s unique […]
Several #BCHampions attended the PRSA Landmarks of Excellence awards program at the PNC Club at Cardinal Stadium, where BCH won a total of 19 awards–including five Awards of Excellence, which are reserved for those projects earning the highest level of scores. The Landmarks Awards are hosted by the Public Relations Society of America’s Bluegrass chapter […]
In our business we know that music can make or break a commercial… adding emotion and impact. For many years, we’ve also helped clients inspire, entertain and connect, through our clients the Louisville Orchestra, Forecastle Festival and others. And now, we are humbled to be involved with a project spotlighting how music was a glimmer […]
