Photo by: Hello I’m Nik By now it’s a practically a given that most consumer-facing brands, particularly those in the hospitality or retail sectors, can benefit from leveraging influencer marketing as part of their marketing communications plan. But the days of finding an influencer with a high follower account that maybe only loosely fits your […]
BCH welcomes restaurant marketing veteran Outhay Glass, who has joined the agency as senior account manager. Outhay joins the agency after more than a decade with the corporate office of Hooters of America LLC. During her tenure with Hooters of America, Outhay was regional promotions manager, field marketing manager and most recently multidivisional marketing manager, […]
Recruiting and retaining top talent is a core value at BCH. We are pleased to recognize the outstanding work of the following individuals and the contributions they’ve made to our clients as they continue to rise in their careers: Julie Rudder has been named Vice President over our business with Arby’s, which she has helped to […]
Just because we have a long track record with some clients doesn’t mean we get complacent. In fact, a recent :30 television commercial we created in late 2020 just broke two records for our client the Kentucky Lottery. The spot, entitled “Remote Controlled Sleigh,” helped the Lottery achieve record sales of scratch-off tickets during the […]
Yesterday we brought you BCH’s analysis of Super Bowl ads… rated in the style of bourbon reviews. But we saved until now the two spots that elicited the greatest volume of responses – positive or negative – from our panelists. While there are differing opinions on these ads, they generated the most reactions, which could […]
While some big brands like Budweiser chose to sit on the bench for the Big Game (but did they, really?), there still were plenty of advertisers vying for eyeballs, accolades and buzz. Since we’re in Bourbon Country, our critiques of the Super Bowl ads will apply our soon-to-be-trademarked bourbon-review-style rating scale as follows: Limited Release: the […]
If you aren’t using CTV in your media mix, you’re likely missing the audience There is no doubt that 2020 was the year of streaming and changed the television landscape forever. We saw Connected TV (streaming television options such as Hulu, YouTubeTV and Peacock) avails double overnight in mid-March and it didn’t slow at all […]
We’re still getting used to writing 2021 when we fill in dates on forms, so it’s time for Part 2 of our predictions for marketing, media, advertising and public relations… in the words of several BCHampions: Some overall business trends: I believe we’ll see increased prioritization of Diversity, Equity, and Inclusion (DEI) efforts across company […]
The calendar page has turned, the ball has dropped, the champagne has popped… and we’re still meeting on Zoom. So what might 2021 have in store for the world of marketing, media, advertising and public relations? We asked a few BCHampions their thoughts, and here’s what they had to say: Relative to the pandemic: “New […]
A lot of agencies will say they work hard and play hard. It’s true at BCH too, but now we get to “Live Hard” with our newest client, Shady Rays! Shady Rays is disrupting the sunglass industry as one of the largest and fastest growing mid-priced sunglass companies in the U.S. In this years’ Inc. […]
