Did Bourbon & Beyond just rebrand itself out of its own brand?
By Matt Kamer, BCH partner and frequent festival-goer Let’s talk about this rebrand (or not?) of Bourbon & Beyond. This week, just six w [...]
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Zoo sets highest attendance record
BCH is proud to partner with organizations that bring people together and make a lasting impact on their communities. That’s why we’re excit [...]
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Campaign gives shelter pets their lucky break
‘Paw’-tnership between the Kentucky Lottery and Kentucky Humane Society turns lottery games into second chances Louisville-based BCH Agency [...]
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Beyond Churchill Downs
What 100+ Locations Reveal About Derby Audiences By Alex Schoettmer, Brand Director Every year, brands plan for the Kentucky Derby by focusi [...]
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Super Bowl 2026: The Good, The Bad and The Usual
Business publication features BCH partner’s Super Bowl 2026 advertisement breakdown “I didn’t find myself laughing, crying or saying “wow” a [...]
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A.I. won’t do it alone
Business publication features BCH partner’s 2026 marketing predictions “This is the year illusion falls away — and intention takes its pla [...]
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BCH Goes 14 for 14 at PRSA Landmarks Awards
Several BCHers brought home the gold recently at the 2025 Public Relations Society of America’s Landmarks of Excellence Awards, with all 14 [...]
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Betting on bold
Ever wonder who makes sure Kentucky horse racing remains the best in the world? BCH recently partnered with the Kentucky Horse Racing and [...]
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Dreaming up summer in the dead of winter
The National Marine Manufacturers Association (NMMA), the leading trade organization for the North American recreational boating industry, l [...]
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BCH’s destination-marketing work and other client projects honored at ADDY Awards
BCH Agency walked away from the American Advertising Federation’s Louisville ADDY Awards last week with full arms and fuller hearts. [...]
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Bringing a brand to life through art
BCH Partners with Kentucky Lottery to unveil ‘Jackpot Factory’ Mural Members of the BCH team recently joined our client, Kentuck [...]
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BCH earns 9 accolades at PRSA Landmarks Awards
Our #BCHampions brought home some hardware last month at the PRSA Landmarks of Excellence Awards, going an impressive nine for nine w [...]
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New tricks for an old boat
A National Historic Landmark, the Belle of Louisville holds the title of the oldest operating Mississippi River-style steamboat in the world [...]
read moreA Bourbon-style Review of the 2024 Super Bowl ads
by Matt Kamer At $7 million for 30 seconds of airtime, investing in a Super Bowl ad is calculated risk… in your strategy, your message, your [...]
read morePRSA Landmarks of Excellence awards ’23
We are excited to share that our #bchampions attended the PRSA Landmarks of Excellence awards at The Refinery, where BCH Agency nine project [...]
read moreJackpot! BCH partner earns international lottery-industry award
The trade association representing the North American lottery industry recently recognized BCH Agency partner Allison Pitman with its top pr [...]
read moreSuccessful Branding = Trust
A core tenet here at BCH is that ”If you don’t get the brand right, nothing else matters.” This is where successful marketing should begin. [...]
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Brands should play the long game
by Matt Kamer When it comes to brand building and reputation management it’s important to remember it’s a marathon, not a sprint. Brands are [...]
read moreHot take on recent Food & Beverage industry trends
The food & beverage space is a big part of BCH’s focus to help brands add more life to living. In doing so, we keep our eyes on industry [...]
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The bourbon-rating style analysis of Super Bowl ads
The Super Bowl always brings out the biggest ads of the year vying for attention and accolades. Once again this year Louisville Business Fir [...]
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