Have you ever scrolled through social media only to see an ad for a product you were just thinking about? Have you ever gotten ads so specific to you that you could swear “they’re listening” or you’re being watched? Don’t be so paranoid! No one is watching you (except maybe your nosey neighbor). Algorithms and […]

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Facebook has one of the most engaging advertising platforms in the world. They have more than 2 billion monthly users (Statista) and their advertising platform allows you to tailor a campaign to fit any need or goal you might have.  There are two ways Facebook advertising will evolve and become even more engaging with a potential customer […]

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“Programmatic” may feel like a buzzword, a budget line item or maybe an afterthought, but consider the power of programmatic media to make it a priority of your media strategy.

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Keep up with some of the current developments and changes in social media, as curated by our team: Instagram Announces Next Stage of IGTV Monetization, New Revenue Options for Instagram Live –Instagram has been working to provide monetization opportunities for IGTV over the last few months, with the first stage of IGTV ads spotted in […]

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We’re entering the third month of quarantine and the nation continues to manage through the COVID-19 pandemic. And, as many businesses begin to move carefully toward re-opening, we’re hearing more questions from clients as to what’s the right approach for handling news media relations and proactive story pitching when the news media are so consumed […]

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Photo by Katie Harbath When developing your media plan, it is important to consider the coverage area of your product or service, as well as, the coverage area of the media tactic. 1. Understand Local Media Consumption You need to understand the media consumption of the local area, and choose tactics that will cover the […]

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With an increasing number of local media outlets and devices competing for the consumer’s attention, a common question is, “What is the best media mix for my brand?” There isn’t a one-size-fits-all answer to the best mix of local media tactics. But, if you consider these tips you will be much closer to developing an effective […]

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The online world keeps moving regardless of a worldwide quarantine, so scroll down to learn about some updates and trends curated by our social media team: How the New Pinterest Shop Tab Drives More Sales for Your Business Pinterest has introduced a Shop tab — a dedicated tab where users can search and browse in-stock […]

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We knew it all along, but BCH is proud to announce that CFO Lynnette Kokomoor has been named among Louisville Business First’s “Best in Finance” for 2020. Business First’s editors, along with a panel of financial experts selected Lynnette as one of the honorees who will be recognized in a special publication and awards ceremony […]

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Louisville Business First, part of American City Business Journals, recently asked BCH partner Matt Kamer to provide analysis and commentary about this year’s batch of Super Bowl commercials.  But as we do in Bourbon Country, rather than just rating the winning and losing ads, Matt  and losers, Matt takes a true Kentucky perspective and rates the […]

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