What makes a brand “trusted” among consumers? Is it the product cost? Is it the product’s longevity in the market? Sarah Phillips and Brandon Gilstrap, with the BCH Brand Management team, dove into The Morning Consult’s recently published 2022 Most Trusted Brands report to better understand what earns consumers’ trust and how brands maintain that […]
Outdoor advertising is often pretty flat – both literally and figuratively. But what if your canvas is not a billboard, but a building? And what if you can transform a key downtown corner for residents, workers and visitors, while at the same time communicating your organization’s brand in a bold new way? That’s exactly what […]
Picture this: You’re the CMO of a multi-billion-dollar company that makes cat toupees. Thanks to your good sense – and an inexplicable rise in feline baldness – sales are through the roof, and you find yourself faced with an opportunity you’ve never had before: making a Super Bowl ad. The only hitch? By the time […]
In a world of fancy-schmancy technologies like virtual reality, self-driving cars and robotic dogs, one of the more surprising stories of the past several years has been the resurgence of a decidedly primitive one: vinyl records. In fact, just last month Billboard reported that more than 2.1 million vinyl albums were sold during the week […]
Turning the corner on a new year always presents an opportunity to resolve to improve on processes or habits to work more effectively. Media data company, Cision, recently released its 2021 Global State of the Media Report, summarizing a recent survey of 2,700 journalists in 15 countries. Its findings can lend some insight into your resolutions […]
Photo by Ash Edmonds on Unsplash A year ago at this time, we looked ahead to turning the calendar with great optimism… thinking that “normalcy” would return in 2021. Now, a year later, we know that the coronavirus pandemic is still making its impact. Discussions of vaccines and new variants lingers and keeps the economy […]
BCH is pleased to announce the promotion of Abby Varner to Director of Digital Engagement. In this newly created position, Abby will oversee the agency’s teams in digital and programmatic media planning and placement, social media, search marketing, customer relationship marketing and digital analytics. “I’m excited for this new role because of how much this […]
Photo by Mike Petrucci on Unsplash Nearly 55% of Americans are fully vaccinated and everyone appears to be anxious to get back to their pre-2020 level social calendars. Concern over the health and economic consequences of the pandemic decreased by more than 15% month-over-month in June. One in four Americans believe the economy will fully rebound to normal […]
Photo by: Hello I’m Nik By now it’s a practically a given that most consumer-facing brands, particularly those in the hospitality or retail sectors, can benefit from leveraging influencer marketing as part of their marketing communications plan. But the days of finding an influencer with a high follower account that maybe only loosely fits your […]
BCH welcomes restaurant marketing veteran Outhay Glass, who has joined the agency as senior account manager. Outhay joins the agency after more than a decade with the corporate office of Hooters of America LLC. During her tenure with Hooters of America, Outhay was regional promotions manager, field marketing manager and most recently multidivisional marketing manager, […]
