Turning the corner on a new year always presents an opportunity to resolve to improve on processes or habits to work more effectively. Media data company, Cision, recently released its 2021 Global State of the Media Report, summarizing a recent survey of 2,700 journalists in 15 countries. Its findings can lend some insight into your resolutions […]
Photo by Ash Edmonds on Unsplash A year ago at this time, we looked ahead to turning the calendar with great optimism… thinking that “normalcy” would return in 2021. Now, a year later, we know that the coronavirus pandemic is still making its impact. Discussions of vaccines and new variants lingers and keeps the economy […]
BCH is pleased to announce the promotion of Abby Varner to Director of Digital Engagement. In this newly created position, Abby will oversee the agency’s teams in digital and programmatic media planning and placement, social media, search marketing, customer relationship marketing and digital analytics. “I’m excited for this new role because of how much this […]
Photo by Mike Petrucci on Unsplash Nearly 55% of Americans are fully vaccinated and everyone appears to be anxious to get back to their pre-2020 level social calendars. Concern over the health and economic consequences of the pandemic decreased by more than 15% month-over-month in June. One in four Americans believe the economy will fully rebound to normal […]
Photo by: Hello I’m Nik By now it’s a practically a given that most consumer-facing brands, particularly those in the hospitality or retail sectors, can benefit from leveraging influencer marketing as part of their marketing communications plan. But the days of finding an influencer with a high follower account that maybe only loosely fits your […]
BCH welcomes restaurant marketing veteran Outhay Glass, who has joined the agency as senior account manager. Outhay joins the agency after more than a decade with the corporate office of Hooters of America LLC. During her tenure with Hooters of America, Outhay was regional promotions manager, field marketing manager and most recently multidivisional marketing manager, […]
Recruiting and retaining top talent is a core value at BCH. We are pleased to recognize the outstanding work of the following individuals and the contributions they’ve made to our clients as they continue to rise in their careers: Julie Rudder has been named Vice President over our business with Arby’s, which she has helped to […]
Just because we have a long track record with some clients doesn’t mean we get complacent. In fact, a recent :30 television commercial we created in late 2020 just broke two records for our client the Kentucky Lottery. The spot, entitled “Remote Controlled Sleigh,” helped the Lottery achieve record sales of scratch-off tickets during the […]
Yesterday we brought you BCH’s analysis of Super Bowl ads… rated in the style of bourbon reviews. But we saved until now the two spots that elicited the greatest volume of responses – positive or negative – from our panelists. While there are differing opinions on these ads, they generated the most reactions, which could […]
While some big brands like Budweiser chose to sit on the bench for the Big Game (but did they, really?), there still were plenty of advertisers vying for eyeballs, accolades and buzz. Since we’re in Bourbon Country, our critiques of the Super Bowl ads will apply our soon-to-be-trademarked bourbon-review-style rating scale as follows: Limited Release: the […]
