Four Roses Bourbon
Managing the return of a Bourbon legend.
Four Roses hired BCH to re-Brand this iconic brand and re-introduce the product to the US. Our initial re-launch of the Brand into the US was in 2005, focusing the Brand on Four Roses unique process and its heritage. It is because of their unique process that Four Roses can so expertly handcraft its bourbons.View this study
Not just the Sewer Company
Our strategy was to create a new Brand centered around an image of a technologically savvy and environmentally concerned organization. We switched the brand voice to the point-of-view of the user to talk about benefits to the customer instead of all about the company. We simplified the language to make it easier to understand. And we presented all information in a way that showed the consumer interacting with fresh, clean water or in environmentally clean environments. This effort also included an extensive internal communications program for employees, as well as ongoing public relations and proactive social media to educate the public about the extent of MSD’s work.View this study
A new idea for an established brand within an established brand
Utilizing our research facility, we conducted a series of Focus Groups to test a Value Platform that we created. Part of the testing also included Branding concepts to name and market the Platform. Our strategy was to provide appeal and variety that did not sacrifice sufficient margins.View this study
Bringing a Lottery Brand to life and breaking records doing it.
In addition to marketing of the products we also initiated a communications strategy to educate their markets on “where the money goes”…generated by lottery game proceeds. When people feel better about a lottery, research indicates that play increases. And we used this message not only on corporate communication but also reinforced on sales promotion messaging. BCH developed the line “Fueling imagination. Funding Education” to facilitate this.View this study
Bourbon, Food, Craft Beer, and Horse Racing
The re-branding of Louisville is completed with a brand built around 3 unique pillars for Louisville…southern-ness…bourbon…culinary. This allows Louisville to celebrate its uniqueness which is very important to leisure travelers as well as convention/meeting planners.View this study
We introduced our audiences to the easiest bank in town.
As we personified in our strategy statement based on our research, Republic needed to move from a persona of “they do loans” to “they want to help…they unwind my ball of yarn.” Our strategy was simple and one that we could use to build an emotional connection to Republic…become easy…as we summed up in the positioning line "It’s just easier here."View this study
Citizens Energy Group
Positioning a Brand for the next 50 years
We felt the best and most natural way to accomplish this task was to have a direct conversation with our customers – just like a neighbor would - to give them a chance to ask the hard questions and vent their anger. We launched the new Brand with online advertising driving the target audiences to online video chat sessions with Citizens’ CEO called, “Let’s Chat.”View this study
Using Public Relations to build a brand in local markets
Simon owns and manages shopping centers and is the world’s largest publicly traded retail real estate company. Over the past six years BCH has provided public relations services to more than 48 shopping malls and outlet centers in 36 different media markets across the country.View this study
“Think like a brand. Act like a retailer. Not my quote, just the words I live by.”Susan Bandy