As we head into the sixth month of the pandemic here in the States, our social media team has assembled some of the latest ways social media platforms are adapting to help users stay connected and help businesses sell direct.
Facebook Campus helps college students connect — Basically Facebook is recreating Facebook on Facebook, by providing a college-specific feed for classmates to get updates, connect, plan events or ask for advice.
It just got easier for consumers to buy direct on Facebook and Instagram — Facebook has “unloaded a bunch of new updates” for eCommerce, including a new Shop tab, making it easier for consumers to buy direct on both Facebook and Instagram.
Instagram Shop tabs finding new placement to boost direct purchases — Instagram is testing optimal placement for its new Shops tab, expanding the app’s core functionality and focus.
And, less of a pandemic-related change, but equally important for those of us tracking social media analytics…
Twitter experimenting with how it counts post engagement — To continue to simplify how it reports on engagement, Twitter is testing replacing the ‘Retweets and comments’ note on the main presentation screen with a new “Quotes” listing.