The Super Bowl always brings out the biggest ads of the year vying for attention and accolades. Once again this year Louisville Business First asked BCH Agency Partner Matt Kamer for his analysis of the winners, losers and in between from the ad entries during this year’s Big Game. And since we’re in the heart of Bourbon Country, Matt adds a twist of Kentucky’s signature spirit to the analysis, rating each ad the same way he rates his bourbons.
Themes for the year leaned into celebrities, humor and nostalgia throughout the Super Bowl spots, but which were like a limited edition bourbon and which were more like rotgut?
Read the piece here: