Yesterday we brought you BCH’s analysis of Super Bowl ads… rated in the style of bourbon reviews. But we saved until now the two spots that elicited the greatest volume of responses – positive or negative – from our panelists. While there are differing opinions on these ads, they generated the most reactions, which could be said is the endgame in Super Bowl advertising.

As a reminder, here’s our bourbon-review style rating scale:

  • Limited Release:  the cream of the crop; a rarity. You will want to camp outside the liquor store for this one.
  • Your Everyday Bottle:  always fits the bill. It’s what you’d expect and that’s pretty darn good.
  • High Proof:  comes in hot. Some like it, some don’t, but highly effective either way.
  • Letdown:  lots of hype. You paid a high price, but it’s just not worth it.
  • Rotgut:  found on the bottom shelf and should stay there.