‘Paw’-tnership between the Kentucky Lottery and Kentucky Humane Society turns lottery games into second chances Louisville-based BCH Agency recently teamed up with the Kentucky Lottery and the Kentucky Humane Society to launch a heartfelt campaign promoting a new series of co-branded scratch-off, fast play and online lottery games — featuring adorable, adoptable pets in the […]
What 100+ Locations Reveal About Derby Audiences By Alex Schoettmer, Brand Director Every year, brands plan for the Kentucky Derby by focusing on what’s happening at Churchill Downs. But Derby isn’t just a race, it’s a citywide behavioral shift. When we analyzed foot traffic across more than 100 locations in Louisville – spanning several venue […]
Business publication features BCH partner’s Super Bowl 2026 advertisement breakdown “I didn’t find myself laughing, crying or saying “wow” as much as other years … so overall it was a down year (not unlike the game itself).” writes BCH partner Matt Kamer, in a recent contribution in Louisville Business First. The newsweekly, part of American […]
Business publication features BCH partner’s 2026 marketing predictions “This is the year illusion falls away — and intention takes its place,” writes BCH partner Allison Pitman, in a recent column in Louisville Business First. The newsweekly, part of American City Business Journals, featured Allison’s views on what marketers and brands should consider in 2026. With […]
Several BCHers brought home the gold recently at the 2025 Public Relations Society of America’s Landmarks of Excellence Awards, with all 14 submitted projects earning recognition and nine receiving the event’s top honor, the Award of Excellence. Since 1982, the annual awards have highlighted the very best public relations, journalism, marketing, and professional communications projects […]
Ever wonder who makes sure Kentucky horse racing remains the best in the world? BCH recently partnered with the Kentucky Horse Racing and Gaming Corporation to establish a brand strategy for the newly chartered organization tasked with regulating horse racing, pari-mutuel wagering, sports wagering and charitable gaming in the Commonwealth, while also being the overall […]
The National Marine Manufacturers Association (NMMA), the leading trade organization for the North American recreational boating industry, looks to BCH Agency to drive excitement, interest and attendance to its long-running industry show in Louisville. The Discover Boating® Louisville Boat, RV & SportShow, has been an outdoor enthusiast’s dream for more than 60 years, bringing together […]
BCH Agency walked away from the American Advertising Federation’s Louisville ADDY Awards last week with full arms and fuller hearts. Work for two of our destination-marketing clients – the Louisville Zoo and Belle of Louisville Riverboats – earned eight of the agency’s nine awards, including a prestigious Judge’s Choice Award. The award show was the […]
BCH Partners with Kentucky Lottery to unveil ‘Jackpot Factory’ Mural Members of the BCH team recently joined our client, Kentucky Lottery, to unveil downtown Louisville’s latest piece of public art: an inspiring mural titled “Jackpot Factory,” filling an entire side of the Lottery’s headquarters building on Main Street. We partnered with renowned mural artist Wilfred […]
Our #BCHampions brought home some hardware last month at the PRSA Landmarks of Excellence Awards, going an impressive nine for nine with each submitted project earning recognition. This annual event has celebrated the impactful work of communications professionals in the Public Relations Society of America Bluegrass Chapter for nearly 40 years. Submitted projects are judged […]
