The National Marine Manufacturers Association (NMMA), the leading trade organization for the North American recreational boating industry, looks to BCH Agency to drive excitement, interest and attendance to its long-running industry show in Louisville. The Discover Boating® Louisville Boat, RV & SportShow, has been an outdoor enthusiast’s dream for more than 60 years, bringing together […]
BCH Agency walked away from the American Advertising Federation’s Louisville ADDY Awards last week with full arms and fuller hearts. Work for two of our destination-marketing clients – the Louisville Zoo and Belle of Louisville Riverboats – earned eight of the agency’s nine awards, including a prestigious Judge’s Choice Award. The award show was the […]
BCH Partners with Kentucky Lottery to unveil ‘Jackpot Factory’ Mural Members of the BCH team recently joined our client, Kentucky Lottery, to unveil downtown Louisville’s latest piece of public art: an inspiring mural titled “Jackpot Factory,” filling an entire side of the Lottery’s headquarters building on Main Street. We partnered with renowned mural artist Wilfred […]
Our #BCHampions brought home some hardware last month at the PRSA Landmarks of Excellence Awards, going an impressive nine for nine with each submitted project earning recognition. This annual event has celebrated the impactful work of communications professionals in the Public Relations Society of America Bluegrass Chapter for nearly 40 years. Submitted projects are judged […]
A National Historic Landmark, the Belle of Louisville holds the title of the oldest operating Mississippi River-style steamboat in the world. As she approaches her 110th birthday this fall, the Belle’s management brought BCH Agency on board to lead marketing and public relations efforts. In recent years, Belle of Louisville Riverboats transformed from offering a […]
by Matt Kamer At $7 million for 30 seconds of airtime, investing in a Super Bowl ad is calculated risk… in your strategy, your message, your ad agency. Not unlike bourbon, where you put a lot of expertise, art and science into the barrel, and then store it away in a rickhouse for years before […]
We are excited to share that our #bchampions attended the PRSA Landmarks of Excellence awards at The Refinery, where BCH Agency nine project submission each earned an award. Four nearly four decades, The Landmarks of Excellence Awards have recognized the very best professional communications projects across the region. The Public Relations Society of America’s Bluegrass […]
The trade association representing the North American lottery industry recently recognized BCH Agency partner Allison Pitman with its top professional award. The North American Association of State and Provincial Lotteries (NASPL) presents its prestigious Powers Award annually to honor leading professionals in the lottery industry. Pitman recently attended NASPL’s annual conference in Denver and was […]
A core tenet here at BCH is that ”If you don’t get the brand right, nothing else matters.” This is where successful marketing should begin. Doing this requires copious research and analysis resulting in key insights. Some of the research we feel is important involves learning from successful brands, and Morning Consult’s recent study uncovering […]
by Matt Kamer When it comes to brand building and reputation management it’s important to remember it’s a marathon, not a sprint. Brands are built over time, based on a history of a product’s purchase, usage or consumption, along with customer experiences, customer service and customer communication. So since my personal-favorite airline, Southwest, had, shall […]
