The arrival of a passionate, talented, charismatic young conductor injected energy into a brand that had become stale. In the spirit of striking while the iron’s hot, the LO chose us to perform a comprehensive rebrand using BCH Brand Adoption™.
Target audience research gave us valuable insights into how people currently viewed the LO – and what they believed it could be. We used tools like brand personifications and keyword and benefit analysis to develop a brand platform on which we could build something truly special.
With a brand platform in place, it was time to bring the new LO brand to life with an elegant, modern visual identity. We also developed a renewed vision for the organization – and a brand promise to “educate, entertain and inspire audiences through creative and engaging performances.”
The essence of the new LO brand? Transformative Performance. In the years since its introduction, Teddy Abrams and crew have lived up to that notion, maintaining momentum and growing the LO’s audience by bringing the orchestra out Whitney Hall to audiences across the community.