Social Media Specialist

Reports to: Creative Director

Type/Location: Full-time / Louisville, Ky.

Company Overview:

BCH Agency helps brands add more life to living through our strategic advertising and
public relations services for clients, with a defined expertise in the food + beverage,
hospitality, entertainment, and tourism space, along with other industries.

Position Overview:

We are seeking a talented Social Media Specialist to join our team. This is an entry- to intermediate-level position with room for growth. You will support the strategy, creation, and management of content across our clients’ social media platforms. The ideal candidate is digitally-savvy, has a good relationship with both their logical-left and creative-right brain, and has a passion for understanding scroll-stopping content. You will collaborate with our social media strategists, content producers, art directors, and copywriters. From strategy, concepting and community management to performance analytics and influencer partnerships, this is an exciting opportunity to contribute your creativity and insights across all facets of our social media services.

Responsibilities:

1. Content Creation & Scheduling:
   • Assist in the creation of social media content calendars and schedules.
   • Schedule, publish and optimize content based on approved content calendars.
   • Support copywriters/creative directors with writing captions and drafting posts that reflect brands’ goals and tone.
   • Assist in securing or sourcing visual assets for posts.
   • Maintain an up-to-date knowledge of social platform features, tools, and best practices to keep the agency and clients at the forefront of trends.
2. Community Engagement & Monitoring:
   • Within various brands’ voices respond to comments and messages promptly and professionally.
   • Monitor audience interactions and escalate any important issues to the team.
   • Help manage hashtags and participate in trends or conversations relevant to clients’ industries.
3. Social Media Analytics & Reporting:
   • Gather and compile data from platform analytics.
   • Prepare reports on post-performance and suggest optimization tactics.
   • Conduct social audits and competitor analyses to identify trends and inform strategy for new and existing clients.
   • Organize and articulate analytics to social media strategist and assist in preparing client-ready decks and presentations.
4. Campaign Support & Collaboration:
   • Coordinate with director of project management, brand management, strategy teams, and fellow creative team members to meet deadlines and client goals.
   • Research, recommend, and coordinate influencer partnerships — from outreach and negotiation to campaign execution, wrap reports, and billing.
   • Manage multiple assignments simultaneously and meet deadlines while upholding BCH’s high standards of creativity and effectiveness.

Qualifications:

• Bachelor’s degree, or relevant experience, in Marketing, Advertising, Communications, or a related field.
• Familiarity with scheduling and analytics tools, plus a solid grasp of social KPIs.
• Strong writing and storytelling skills, with a sharp eye for style and voice across different social platforms.
• Ability to clearly and efficiently communicate both factual data and conceptual thinking to team members and clients.
• Strong interpersonal and collaboration skills — comfortable working with strategists, creative teams, and clients to produce best-in-class social output.
• Proactive, self-motivated team player who can thrive in a deadline-driven, work environment.
• Passion for staying up-to-date on emerging trends, tools, and influencer marketing tactics.
• Genuinely good human that people enjoy working with.

Other Information:

Louisville Business First has twice recognized BCH Agency as one of the “Best Places to Work.”

We offer:

• Full-time, salaried position
• Health, dental, vision and life insurance
• 401(k) match
• Hybrid work schedule with designated remote and in-office days
• Generous vacation and flextime
• Endless Summer Fridays
• Work-from-anywhere weeks

Join us in the sandbox — help us create social media campaigns that turn heads, warm hearts, stop mindless scrolling, and win customers for our clients. We look forward to reviewing your work and having you bring your strategic creativity to our team.

Qualified candidates should send portfolio and resumes to Lynnette Kokomoor,
lkokomoor@bch.com.