PR Intern

Reports to: PR Coordinator

Type/Location: Paid / Louisville, Ky.

Company Overview:

Responsibilities:

• Press Release and Collateral Material Writing: Assist in drafting press releases, media advisories,
  and other collateral materials to effectively communicate key messages to target audiences.
• Media Pitching: Support the PR team in developing and executing media pitches to secure coverage.
• Facilitate influencer marketing partnerships by identifying relevant influencers and coordinating outreach efforts.
• Media List Development and Maintenance: Help develop and maintain media lists, ensuring accurate and
  up-to-date contact information for journalists, bloggers, and influencers.
• Media Coverage Tracking and Reporting: Track client media coverage and compile monthly reports
  summarizing key metrics and outcomes. Provide analysis and insights to enhance future media strategies.
• Event Participation: Participate in company and client events, providing support in planning, coordination, and execution.
  This may include managing media attendance, preparing press materials, and assisting with on-site logistics.
• Research and Analysis: Conduct research on industry trends, competitor activities, and media landscape changes.
  Compile findings into actionable insights for PR strategies.
• Influencer Engagement: Provide support in researching and facilitating partnerships with social media influencers for various client campaigns.
• Social Media Support: Assist in writing engaging social media copy for various platforms, ensuring
  consistency with brand messaging and tone, as well as supporting social media community engagement.
• Collaboration and Communication: Collaborate effectively with team members, sharing ideas and insights to enhance PR initiatives.
  Communicate regularly with internal stakeholders and external partners to ensure alignment and synergy.

Qualifications:

• Currently enrolled in or recently graduated with a Bachelor’s or Master’s degree program, preferably in Public Relations,
  Communications, Journalism, or a related field.
• Strong written and verbal communication skills, with exceptional attention to detail.
• Ability to multitask and prioritize assignments in a fast-paced agency environment.
• Strong organizational skills and ability to work independently as well as part of a team.
• Previous experience in public relations, journalism, or related fields is a plus but not required.
• Creative thinking and a proactive approach to problem-solving.
• An interest in learning about the field of public relations and a desire to contribute to meaningful projects.
• Reside in Louisville, Ky. and be available to work 15-20 hours per week.

Other Information:

Interns are compensated and may receive credit through their college or university.

Qualified candidates should send portfolio and resumes to Lynnette Kokomoor,
lkokomoor@bch.com.