BCH Agency walked away from the American Advertising Federation’s Louisville ADDY Awards last week with full arms and fuller hearts. Work for two of our destination-marketing clients – the Louisville Zoo and Belle of Louisville Riverboats – earned eight of the agency’s nine awards, including a prestigious Judge’s Choice Award.
The award show was the first round of AAF’s annual competition, where projects winning Silver or better recognition in regional judging are eligible to advance to national competitions. All entries are judged by a panel of industry professionals, and receiving an ADDY is recognition of meaningful audience engagement through disruptive ideas that have been executed with excellence.
BCH’s top award was the Judge’s Choice Award where each judge recognizes one project from among all entries in all categories. BCH earned this honor for our Belle Center Stage integrated advertising campaign for the historic Belle of Louisville riverboat attraction. This visually striking campaign transports audiences to the Vaudeville era when the historic Belle first began her steam-powered cruises on the Ohio River.
BCH’s awards included:
Judge’s Choice Award
- Belle Center Stage Campaign
Integrated Advertising Campaign–Consumer/Local
- Silver Award: Belle Center Stage Campaign
- Silver Award: Louisville Zoo–Koala Campaign
Television Advertising/Regional and National Single Spot Up to 2:00
- Silver Award: Kentucky Lottery–Minnie & Max
Television Advertising/Local :30 Single Spot
- Silver Award: Belle Center Stage
Television Advertising/Local :15 Single Spot
- Silver Award: Belle Center Stage–Good Times Roll
- Silver Award: Belle Center Stage–Steamy
Television Advertising/Local Campaign
- Silver Award: Belle Center Stage
- Silver Award: Louisville Zoo–New Boys Koala
We appreciate the partnership of our colleagues and clients that together create award-winning work.
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