Business publication features BCH partner’s Super Bowl 2026 advertisement breakdown

“I didn’t find myself laughing, crying or saying “wow” as much as other years … so overall it was a down year (not unlike the game itself).” writes BCH partner Matt Kamer, in a recent contribution in Louisville Business First. 

The newsweekly, part of American City Business Journals, featured Matt’s views on what advertisers and brands did right at this year’s Super Bowl and what went wrong. What tactics hit the nail on the head and which ones missed it? Matt discusses Levi’s, AI and the unique Liquid I.V. ad. 

1. Matt named Levi’s ad the best of the year, writing “The “Behind Every Original” spot showed just how Levi’s are THE jeans for all types of Americans, from cowboys and construction workers to rock stars and rebels.”

2. AI was a strong theme this year, with a few brands commenting on the pitfalls of AI usage but overall missing the mark, positioning themselves as the cautionary tale of this year’s Super Bowl. 

3. The unusual goes to Liquid I.V.’s singing toilets, giving a not-so subtle nod to their specialty, hydration. 

The impact of this year’s Super Bowl ads is not contributing to the noise, but cultivating impactful advertising tailored by human stories that resonate with audiences. 

Read the full article here:https://www.bizjournals.com/louisville/news/2026/02/09/which-ads-won-the-super-bowl-local-execs-weigh-in.html