Reàl Infused Exotics

From Shelf-Stable Commodity to Top-of-Mind and Top-Shelf

Challenge:

Reàl Infused Exotics had all the right ingredients—literally. Great taste, easy to use, and premium quality fruit. The people who discovered it loved it. The problem? Not enough people knew about it, and those who did mostly thought of it as “just a cocktail mixer.” The brand didn’t have much of a personality, and it wasn’t reaching beyond a small circle of fans.

Solution:  

Showcase the real ingredients and authentic sourcing behind Reàl and give the brand a voice that inspires people to explore, taste, and try something new.

We set out to show people that Reàl was more than a mixer on the shelf — it could be a little adventure in a bottle. What made it special was already there: real fruit from the best growing regions, picked and frozen at peak ripeness to lock in flavor. We leaned into that authenticity and built the brand around three simple ideas:

• Our North Star: inspire curiosity and exploration, like the great food and drink storytellers who make
  you want to taste the world, i.e. Anthony Bourdain.
• Our Position: the most authentic choice in the category.
• Our Mantra: “A world of flavors makes a world of difference.”

Every decision we made came back to those points to make sure the work always highlighted taste, stayed true to authenticity, and sparked interest.

Bringing it to Life:

 We built a creative platform that let Reàl’s personality come through in a fun, approachable way:

• Authentic Flavor: showing off the quality of the ingredients in a way anyone could appreciate.
• Through the Bottle: telling the story of where flavors come from and the culture behind them.
• Reàl Travel Map: connecting flavors to real places so every bottle felt like an invitation to explore. 

Paid Media Strategy:      

• Market to the masses, not just to loyalists.
• Focus on mental and physical availability.
• Use programmatic digital media to drive trial at scale.

Tiered budget plans delivered scalable reach across YouTube, Meta, Pinterest, TikTok, and display. Paid campaigns were structured to support both upper-funnel storytelling and lower-funnel conversion.

Creator Partnerships:     

 We teamed up with people who already lived the brand’s spirit:

• Mixologists who gave Reàl professional credibility.
• At-home creators who showed how easy it was to use.
• Global foodies who connected the brand to culture and discovery.

Together they made the brand feel both aspirational and down-to-earth.

Key performance indicators showed:

• Higher engagement on brand storytelling posts vs. product-only content.
• Stronger CTR and purchase intent when flavors were framed as destinations.
• Standout creator performance when content emphasized versatility and ease.
  
  

Most importantly, Reàl is now seen as a premium player in the category—not just for what it is, but for what it inspires.