The National Marine Manufacturers Association (NMMA), the leading trade organization for the North American recreational boating industry, looks to BCH Agency to drive excitement, interest and attendance to its long-running industry show in Louisville. 

The Discover Boating^® Louisville Boat, RV & SportShow, has been an outdoor enthusiast’s dream for more than 60 years, bringing together several days of the newest products and experiences in recreational boating and the outdoor lifestyle, all on display under one roof at Kentucky Venues’ Kentucky Exposition Center. As the exclusive PR partner for NMMA since 2013, BCH plans and implements strategic communication plans involving public relations, influencer marketing and organic social media. 

In the doldrums of winter, when snow, ice, and sub-freezing temperatures are descending on the city, our strategy leverages the dreary weather to inspire dreams of sunny days and summer adventures. Because of the show’s long-running success, part of our goal is reaching new audiences to introduce the Millennial and Gen Z audiences who are newer to boating. The social media strategy leaned heavily into video “Reels” and carousel units to optimize discoverability based on the current algorithms on the social platforms.

For the 2025 event, our media relations efforts garnered 122 news coverage placements with 10 significant features, including two coveted Courier-Journal “Home of the Week” placements. In total our efforts generated nearly 200 million impressions through earned and social media, along with 4,500 social media engagements. All told, BCH’s public relations efforts contributed to NMMA’s second-highest performing of all its boat shows around the country in terms of ticket sales and partner revenue. 

Now get out there and Discover Boating!