Business publication features BCH partner’s 2026 marketing predictions

“This is the year illusion falls away — and intention takes its place,” writes BCH partner Allison Pitman, in a recent column in Louisville Business First. 

The newsweekly, part of American City Business Journals, featured Allison’s views on what marketers and brands should consider in 2026. With the meteoric rise of AI, how does a brand create value in an increasingly synthetic world? Allison focuses on three areas:

‎‎ ㅤ1. Just buying advertising reach isn’t enough. Real voices and credible perspectives consistently outperform clickbait performance marketing.

‎ ㅤ2‎. Culture is becoming a scarce resource. The great irony of the AI age is that the more automated things become, the more valuable human connection becomes.

ㅤ3. Trust is no longer assumed. A.I. “answer engines” will force brands to earn credibility.

Marketing in 2026 won’t be won by louder ads or more automation, Allison writes. It’ll be won by trust, cultural relevance, and real human connection. 

Read the full article here: https://www.bizjournals.com/louisville/news/2026/01/23/marketing-outlook-2026-opinion.html