The Kentucky Lottery falls within a crowded space when it comes to the purchase of entertainment-valued products. How can we keep our current customer base engaged and also appeal and broaden our audience base?
Our job is to understand how different audiences’ value and spend $1-$30 on a little fun and layering in how Kentucky Lottery’s product portfolio can provide that entertainment value for them. While some say broadcast is old-school, we see it as an opportunity to continue to build awareness and provide a true break of entertainment. We then layer this with CTV and digital video placements – this way we are reaching current players and potential new players across all adult age groups – and then couple those ideas with in-store point of sale to create memorability and encourage trial of new games as they hit the retailer’s shelves.