Who We Are
Established 1989.
We are an advertising and public relations firm started by three entrepreneurs. The culture is one of creative entrepreneurship – if you can think of an idea and make it make good business sense, it will be brought to life. The meek do not inherit anything here. Yet, as a culture and as a group of people, we are almost too nice. Arguments are about the work, not the person. We do not point fingers or assign blame. Rather, we try to understand what went wrong so we learn and never do it again. Unless, of course, it now makes sense.
Fridays are for Summer Hours and Happy Hours. We are available to our clients 24 hours a day, every day, but this place is no sweatshop.
We create client relationships through teamwork. We create client relationships that last longer than most. We have no CEO, COO or President. So the organization is flatter than most. Nimbler too. And a little quirky. Not to mention an organization where ownership is involved and engaged on every client, from the biggest to the smallest.
We love research that is insightful. We love insights that shake things up. We love using these insights to create something people are familiar with and present it to them in a way they’ve never seen before. We take pride in our strategic abilities, in our abilities to create in all disciplines, our ability to collaborate in bringing a big idea to life in cool new ways across multiple platforms. So there.
Key Leadership

Susan Bandy
Partner
Total Years of Experience: 30
Industry/Category Experience: Consumer Packaged Goods, QSR, Financial Services
Skill Set: Brand Strategy, Brand Development, Marketing Strategy, Franchisee Marketing
College and Degrees: BA Theater and Drama, Indiana University, Bloomington

Mark Carroll
Partner
Total Years of Experience: 30
Industry/Category Experience: Consumer Packaged Goods, Education, Financial, Healthcare, Entertainment, Tourism, Public Utility
Skill Set: Brand Strategy, Talent Acquisition, Brand Development
College and Degrees: BA Journalism, University of Kentucky

Tim Hellige
Partner
Total Years of Experience: 30
Industry/Category Experience: Gaming, Automotive, Destination/Retail, Destination/Travel, Consumer Package Goods, Beverage/Alcohol, Non-Profit, Education, Financial Services, Telecommunications
Skill Set: Brand Development, Marketing Strategy, Account Planning, Focus Group Moderation
College and Degrees: University of Louisville BSC Marketing, Bellarmine University MBA

Gary Sloboda
Partner
Executive Creative Director
Total Years of Experience: 34
Industry/Category Experience: Tourism, Retail, Entertainment, Consumer Package Goods, Sports Marketing, Beverage/Alcohol, QSR, casual dining, corporate branding, automotive, paints & coatings, agriculture, computer, technology, software, telecommunications, lawn & garden, durable goods, toys, government, utilities
Skill Set: Brand Development, Brand Strategy, Creative Concept, Account Planning, Copywriting, Production, Focus Group Moderation
College and Degrees: Maryville College, Bachelor of Arts, Chemistry

Matt Kamer
Partner
Director of Public Relations
Total Years of Experience: 22
Industry/Category Experience: Government/Public Sector, Public Utility, Travel/Tourism, Arts & Culture, Retail, Spirits, Entertainment/Sports, Agriculture, Pharmaceutical, Manufacturing, Financial Services
Skill Set: Public Relations Strategy, Media Relations/Publicity, Newswriting, Community Relations Concepting and Implementation, Media Training, Crisis Communications, Social Media
College and Degrees: BA Communications Major w/ Political Science Minor, Bellarmine University

Allison Pitman
Partner
Account Group Director
Total Years of Experience: 10
Industry/Category Experience: Gaming, public utilities, healthcare, spirits, tourism, transportation, retail
Skill Set: Strategic Planning, Brand Development, Client Management
College and Degrees: U of L, Graduate of College of Business with a focus in Marketing

Beth George
Vice President / Public Relations
Total Years of Experience: 11
Industry/Category Experience: Retail, consumer facing brands, arts
Skill Set: Public Relations Strategy; Media Relations; Crisis Communications; Media Training; Social Media; Writing; Event Management
College and Degrees: Butler University, Bachelor of Arts, Journalism

Brian Garr
Creative Director
Total Years of Experience: 20
Industry/Category Experience: Healthcare, Senior Living, Banking, Insurance, Gaming, Sports, Recreation, Tourism, Manufacturing, Beverage/Alcohol, Telecommunications
Skill Set: Brand Development, Creative Concept, Art Direction, Copywriting, Film Production, Photography, Acting/Improv
College and Degrees: University of Louisville