Who We Are

Established 1989.

We are an advertising and public relations firm started by three entrepreneurs. The culture is one of creative entrepreneurship – if you can think of an idea and make it make good business sense, it will be brought to life. The meek do not inherit anything here. Yet, as a culture and as a group of people, we are almost too nice. Arguments are about the work, not the person. We do not point fingers or assign blame. Rather, we try to understand what went wrong so we learn and never do it again. Unless, of course, it now makes sense.

Fridays are for Summer Hours and Happy Hours. We are available to our clients 24 hours a day, every day, but this place is no sweatshop.

We create client relationships through teamwork. We create client relationships that last longer than most. We have no CEO, COO or President. So the organization is flatter than most. Nimbler too. And a little quirky. Not to mention an organization where ownership is involved and engaged on every client, from the biggest to the smallest.

We love research that is insightful. We love insights that shake things up. We love using these insights to create something people are familiar with and present it to them in a way they’ve never seen before. We take pride in our strategic abilities, in our abilities to create in all disciplines, our ability to collaborate in bringing a big idea to life in cool new ways across multiple platforms. So there.

Key Leadership

Susan Bandy


Total Years of Experience: 30

Industry/Category Experience: Consumer Packaged Goods, QSR, Financial Services

Skill Set: Brand Strategy, Brand Development, Marketing Strategy, Franchisee Marketing

College and Degrees: BA Theater and Drama, Indiana University, Bloomington

Mark Carroll


Total Years of Experience: 30

Industry/Category Experience: Consumer Packaged Goods, Education, Financial, Healthcare, Entertainment, Tourism, Public Utility

Skill Set: Brand Strategy, Talent Acquisition, Brand Development

College and Degrees: BA Journalism, University of Kentucky

Tim Hellige


Total Years of Experience: 30

Industry/Category Experience: Gaming, Automotive, Destination/Retail, Destination/Travel, Consumer Package Goods, Beverage/Alcohol, Non-Profit, Education, Financial Services, Telecommunications

Skill Set: Brand Development, Marketing Strategy, Account Planning, Focus Group Moderation

College and Degrees: University of Louisville BSC Marketing, Bellarmine University MBA

Gary Sloboda

Executive Creative Director

Total Years of Experience: 34

Industry/Category Experience: Tourism, Retail, Entertainment, Consumer Package Goods, Sports Marketing, Beverage/Alcohol, QSR, casual dining, corporate branding, automotive, paints & coatings, agriculture, computer, technology, software, telecommunications, lawn & garden, durable goods, toys, government, utilities

Skill Set: Brand Development, Brand Strategy, Creative Concept, Account Planning, Copywriting, Production, Focus Group Moderation

College and Degrees: Maryville College, Bachelor of Arts, Chemistry

Matt Kamer

Director of Public Relations

Total Years of Experience: 22

Industry/Category Experience: Government/Public Sector, Public Utility, Travel/Tourism, Arts & Culture, Retail, Spirits, Entertainment/Sports, Agriculture, Pharmaceutical, Manufacturing, Financial Services

Skill Set: Public Relations Strategy, Media Relations/Publicity, Newswriting, Community Relations Concepting and Implementation, Media Training, Crisis Communications, Social Media

College and Degrees: BA Communications Major w/ Political Science Minor, Bellarmine University

Allison Pitman

Account Group Director

Total Years of Experience: 8

Industry/Category Experience: Gaming, public utilities, healthcare, spirits, tourism, transportation, retail

Skill Set: Strategic Planning, Brand Development, Client Management

College and Degrees: U of L, Graduate of College of Business with a focus in Marketing

Beth George

Vice President / Public Relations

Total Years of Experience: 11

Industry/Category Experience: Retail, consumer facing brands, arts

Skill Set: Public Relations Strategy; Media Relations; Crisis Communications; Media Training; Social Media; Writing; Event Management

College and Degrees: Butler University, Bachelor of Arts, Journalism