Lottery Card Campaign Elements

Campaign One: The Easier Way to Play

Card Executions



Static Digital






Expandable Digital

Digital OOH






Digital Video


Pandora Radio

PANDORA :30 Radio – “EASIER WAY”

VO: Hey Lottery players. There’s now an easier way to play your favorite games – Powerball and Mega Millions. It’s called Lottery Card from the Ohio Lottery. When you win, Lottery Card lets you know. Automatically. When you win, Lottery Card pays you instantly up to $600. Buy it now, and gift it. Buy it now, and play the draws you want, whenever. Buy it now, it’s easy, at checkout. Lottery Card, new from the Ohio Lottery. An easier way to play, now at your nearest Kroger, Giant Eagle or Buehler’s grocery stores.

Point of Sale

Ambient/Parking Lot
Entrance Poster
Gift Card Center
Checkout

Campaign Two: Raise Your Game

Card Executions



Static Digital





Expandable Digital

Digital OOH






Digital Video


Pandora Radio

PANDORA :30 Radio – “RAISE POWERBALL”

VO: Hey Lottery players. Ready to Raise Your Powerball Game? There’s a new and better way to play from the Ohio Lottery – Lottery Card. When you win, Lottery Card lets you know. Automatically. When you win, Lottery Card pays you instantly up to $600. Buy it now, and gift it. Buy it now and play the draws you want, whenever. Or buy it now, it’s easy, at checkout. Lottery Card, new from the Ohio Lottery. Raise your Powerball game today at your nearest Kroger, Giant Eagle or Buehler’s grocery stores.

PANDORA :30 Radio – “RAISE MEGA MILLIONS”

VO: Hey Lottery players. Ready to Raise Your Mega Millions Game? There’s a new and better way to play from the Ohio Lottery – Lottery Card. When you win, Lottery Card lets you know. Automatically. When you win, Lottery Card pays you instantly up to $600. Buy it now, and gift it. Buy it now and play the draws you want, whenever. Or buy it now, it’s easy, at checkout. Lottery Card, new from the Ohio Lottery. Raise your Mega Millions game today at your nearest Kroger, Giant Eagle or Buehler’s grocery stores.

Point of Sale

Ambient/Parking Lot
Entrance Poster
Gift Card Center
Checkout