BCH earns 13 PRSA Landmarks Awards

Several #BCHampions attended the PRSA Landmarks of Excellence awards program at the Kentucky Derby Museum, where BCH won a total of 13 awards–including four Awards of Excellence, which are reserved for those projects earning the highest level of scores. The Landmarks Awards are hosted by the Public Relations Society of America’s Bluegrass chapter to recognize […]

BCH featured by TradeDesk

BCH recently was featured in a case study published by The Trade Desk, our technology platform to help maximize the effectiveness and efficiency of our digital media programs for clients. The case study outlines our innovative approach to extend a broadcast television buy and still reach those valuable audiences who do not have traditional cable […]

EquiLottery selects BCH

Agency to help launch new horse racing-based lottery game The developers of a new lottery game based on the results of live horse racing have selected BCH as its agency of record. We’ll be helping EquiLottery LLC introduce its “Win Place Show” game in test markets then ultimately throughout the U.S. Services will include media […]

BCH expands leadership

New partner Allison Pitman and new creative director Brian Garr cap agency changes to meet challenges of changing marketplace BCH has added a partner and a new creative director as part of a broader shift in strategy to respond to an increasingly digital and consumer-driven marketplace. Allison Pitman, with the agency for nine years, has been […]

The ’Rithm is Gonna Get You

Is Facebook’s algorithm change singing the blues for marketers? The changes Facebook made to its News Feed Algorithm has many marketers wondering if the popular social media platform will lose some of its effectiveness in reaching audiences. While it’s true there will be an impact, with the right approach, Facebook still can be a valuable […]