3 Tips to Put the ‘Influence’ in Influencer Marketing

Think about it. Before you make a purchasing decision, who do you consult? Many consumers, especially Millennials, turn to friends, family and, increasingly, social influencers. In fact, a recent study showed that 82 percent of consumers surveyed were “highly likely” to make a purchase if recommended by a trusted influencer. That’s where we come in. […]

BCH was “More Than Pink” in October

October’s Breast Cancer Awareness Month was a busy month for BCH as we welcomed Susan G. Komen Kentucky as a new client. This nonprofit powerhouse works tirelessly toward one Bold Goal – to end breast cancer. We’re humbled to support this important mission in every way that we can. Along with Susan G. Komen, many […]

BCH leads list at PRSA Landmarks of Excellence Awards  

BCH raked in the hardware at the IABC/PRSA 2017 Landmarks of Excellence Awards, the annual competition recognizing the top public relations campaigns and professionals in the region. The event took place at the Kentucky Center for African American Heritage on October 12 and BCH garnered 29 awards for our esteemed work for our clients in […]

Remember the horse your brand rode in on

Ever wonder what happened to one of the strongest brands ever in the history of retail: Sears? Everyone in the marketing business probably has. After all, their tagline used to be: “Sears has everything.” And they practically did. Wrenches, lawn tractors, shoes, shirts, refrigerators, sewing machines, pre-fab DIY house kits – you name it. So, […]

TV spot recognized among top work for state lotteries

While usually we are celebrating the Kentucky Lottery’s big winners, sometimes even the lottery itself is the winner. Recently, BCH’s work with the Kentucky Lottery was honored by the North American Association of State and Provincial Lotteries (NASPL) at its annual awards ceremony, where the “Putting Your Lucky Numbers to Work” commercial earned an honorable […]