Using Public Relations to build a brand in local markets

The Story

Simon owns and manages shopping centers and is the world’s largest publicly traded retail real estate company. Based in Indianapolis, Simon tapped BCH to help manage its brand reputation in multiple markets across the U.S. Over the past six years BCH has provided public relations services to more than 48 shopping malls and outlet centers in 36 different media markets across the country. While our strategy is customized to each market, our goal is the same: establish the Brand for Simon properties as shopping destinations of choice, as being fashion forward, and as being valued members of their communities.

Project Brand Management
Deliverables News media relations / blogger outreach / social media strategy / media spokesperson training / community relations
Business Segment Retail Shopping Centers

The ResultsBack to Top

BCH proactively manages news media, blogger and influencer relationships in multiple markets across the Simon portfolio of malls and Premium Outlet centers. We create unique story angles, interview opportunities and events that generate news media coverage and social media chatter. As a result, Simon’s Brand is clear…malls and outlet centers continue to be viewed as hubs of high-quality shopping, dining and entertainment, as well as strong assets in their respective markets. In each of the past five years, we have garnered increases in positive media coverage in each of the markets we represent, with more than 375 million earned media impressions generated across our markets last year alone.

“BCH gets our Brand, they get our markets, they get our problems and opportunities – they just get it.”
Dewayne Herbert, Simon's Vice President of Marketing, West & Midwest Regions

See the Work

PR + Social MediaBack to Top

Coverage of mall events position Simon as a community entertainment hub.

Coverage of mall events position Simon as a community entertainment hub.

High-end fashion shows reach both consumer audiences and bloggers.

High-end fashion shows reach both consumer audiences and bloggers.

We have media trained Simon representatives to be effective spokespeople.

We have media trained Simon representatives to be effective spokespeople.

In-studio interviews feature new products and upcoming trends.

In-studio interviews feature new products and upcoming trends.

Coverage focuses on retail stories, new mall amenities and more.

Coverage focuses on retail stories, new mall amenities and more.

Crowds gather for a grand opening.

Crowds gather for a grand opening.