Newhart Elfs it up for BCH’s new Kentucky Lottery Spot

Focus groups have been used for years to help determine everything from package design to entire campaign strategies — but what if that focus group took place at the North Pole? And what if the elf moderating that focus group was none other than comedy legend, and Papa Elf from the movie ELF, Bob Newhart? […]

3 Tips to Put the ‘Influence’ in Influencer Marketing

Think about it. Before you make a purchasing decision, who do you consult? Many consumers, especially Millennials, turn to friends, family and, increasingly, social influencers. In fact, a recent study showed that 82 percent of consumers surveyed were “highly likely” to make a purchase if recommended by a trusted influencer. That’s where we come in. […]

BCH was “More Than Pink” in October

October’s Breast Cancer Awareness Month was a busy month for BCH as we welcomed Susan G. Komen Kentucky as a new client. This nonprofit powerhouse works tirelessly toward one Bold Goal – to end breast cancer. We’re humbled to support this important mission in every way that we can. Along with Susan G. Komen, many […]

BCH leads list at PRSA Landmarks of Excellence Awards  

BCH raked in the hardware at the IABC/PRSA 2017 Landmarks of Excellence Awards, the annual competition recognizing the top public relations campaigns and professionals in the region. The event took place at the Kentucky Center for African American Heritage on October 12 and BCH garnered 29 awards for our esteemed work for our clients in […]

Remember the horse your brand rode in on

Ever wonder what happened to one of the strongest brands ever in the history of retail: Sears? Everyone in the marketing business probably has. After all, their tagline used to be: “Sears has everything.” And they practically did. Wrenches, lawn tractors, shoes, shirts, refrigerators, sewing machines, pre-fab DIY house kits – you name it. So, […]